One step is when we first put something out there we need to try to establish a foothold and a relationship with our readers. This means having a story worth sharing, a pitch worth hearing, a story worth sharing is to know what people want before sharing that story, because you shouldn’t ever share something because it is great because you think it’s great. When people really need a story so we have an idea why they are asking for that story we have to be able to deliver it. It’s a two step process of sharing our stories and getting people to listen. It’s how we’re going to be delivering the right information for those people.
If the story sounds good, we’ll tell people about it. But then we need to know why they would want to read that story. We have to know what’s going to work for them, what’s going to be compelling about it.
If the story sounds good, we’ll tell people about it. But then we need to know why they would want to read that story. We have to know what’s going to work for them, what’s going to be persuasive about it
What makes a good story?
It’s not about the length of the story, because we know when it gets too long we need to cut it because people don’t want to read it. We’re not going back to those days of the long articles we used to run because we want to write a long and smart story and write well. It’s about the story that you tell yourself about it. I’d rather have a six sentence story and put it on Twitter than a 15 page one. I do a lot of research to make sure the people I write about are real, but that I can tell a story.
Is there anything that you’d say to people in this industry who aren’t familiar with the business?
A lot of people don’t know that you have to set realistic goals before you start, because the real success of this industry is getting people interested in something. The people that don’t believe that need a reality check, they need to know who has been successful before them, who has a plan. I think this industry doesn’t really exist in a vacuum – it exists on a global scale and if the people that are doing it aren’t successful and successful in the same way, things are going to fall apart.
What are the biggest challenges you face as a new entrepreneur trying to get people to read your work?
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